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What are the Changes Between Consumer and the Trade Magazines?

What are the Changes Between Consumer and the Trade Magazines?

Consumer and the trade magazines many peoples wander around the changes between the trade magazine and single magazines. And is typical finds at the local newsstand and grocery store checkout line.

And let’s start by looking at consumer and trade magazines, what they are, who they target, and where they find them.

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1. Consumer Magazines

The consumer magazines target the general public and take a broad audience and full viewpoints.

Also, the two examples are good housekeeping and People magazines. Also, good housekeeping is (one of the oldest consumer publications). And it reaches an audience of over 30 million each month.

Although it’s a general interest magazine, also it considered a “specialized” publication. Also, it covers news and information specific to the home, and people magazine takes a broader interest range.

And because it focuses on the vast array of newsmakers (from celebrities to politicians), it’s not “specialized.” Also, consumer magazines it often refers as “glossies,” especially by individuals in the publishing world.

As they typically print on glossy paper. It’s partly because of advertisers (from BMW to Gucci). Also, it pays a hefty fee to showcase.

The products and want them, it “jump off the page.” And there are thousands of consumer magazines produced in the United States each year.

Some significant publications (like Vogue) take fellow publications abroad (like French Vogue). On the flip side, not all customers’ magazines distribute nationally.

And whether it’s Time magazine, Men’s Health, Rolling Stone, or Elle Decor, weekly and monthly consumer publications.

It purchases either by subscription (at the discounted rate), it creates at the local newsstand, grocery store checkout, national chains like B&N., And all major airports and train stations.

And several of its “travel and destination newsstands” operate by news, the largest newsstand operation in the United States.

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2. Trade Magazines

Nearly every profession takes an industry public, from Automotive News to Supermarket News to Advertising Age (the bible of the advertising world).

There’s a saying: “we don’t read a trade magazine because we want to. And we read it because we take it.” That is because trade magazines cover topics only relevant to those working in that industry.

And trade magazines (frequently referred to as “trades” and “trade journals”). They offer news and information, including new product listings, feature articles, and Q&A interviews.

Since so target in content, trades are generally only available by subscription. However, some businesses cater such as large industries, like financial services. They are available in the same outlets as the consumer magazines, including B&N outlets.

And people think of trade magazines as a place to go to “talk shop” and discover new products and trends in the select profession.

It’s written in the language of industry experts. Articles printed by staff editors but “trades” also hire freelance writers.

And because it’s more cost-effective. Also, unlike consumer magazines, trades take budget constraints because they aren’t pulling in hefty advertising dollars.

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