A white paper, also written as “whitepaper,” is an informational document usually issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. White papers also present government policies and legislation and gauge public reaction.
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What are the Basics of the White Paper?
White papers are frequently written as sales and marketing documents to entice or persuade potential customers to learn more about or purchase a particular product, service, technology, or methodology. The design for users as a marketing tool before a sale and not as a user manual or other technical document developed to support users after making a purchase.
And many white papers are designed for business-to-business (B2B) marketing purposes. Such as between the manufacturer and the wholesaler and between a wholesaler and a retailer.
The white paper is uses to inform and persuade the other company that a particular offering, such as a product or technology, superior for solving a specific business problem or addressing a particular challenge.
Also, within B2B marketing, there are three main types of white papers: backgrounders, which explain the technical features of a particular offering; numbered lists, which highlight tips or points regarding an offering; and problem/solution white papers, which introduce an improved solution to the typical business or technical challenge.
Also, white papers differ from other marketing materials, such as brochures. While brochures and other materials capacity flashy and include apparent sales pitches. And white paper intends to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge. Also, in general, white papers are at least 2,500 words in length and writers in a different academic style.
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What are the Examples of White Papers?
The successive titles are all white papers for Microsoft Azure:
Azure Onboarding Guide for IT Organizations
And mesh and hub-and-spoke networks on Azure
And Backup and recovery overview for Azure users
Also, Backup and recovery overview for users new to Azure
Cloud Skills and Organization Influence
And these documents, publicly available on Microsoft’s website, focus on features of the Microsoft Azure suite of cloud services. In contrast with flyers, these white papers don’t take a straightforward sales pitch. Also instead, they dig into relevant topics, such as cloud security, hybrid clouds. And the economic benefits of adopting cloud computing.
Also, by reading these white papers, potential customers could better understand the rationale for using Azure in the context of the larger cloud computing ecosystem.
Cryptocurrencies also known to publish white papers during the cryptocurrency craze of the 2010s. And crypto companies and opening coin offerings (ICOs) frequently issued white papers to entice users and “investors” to their projects.
And many of these projects proved either flawed or fraudulent, though there were some exceptions. Also, Bitcoin famously launched a few months after the pseudonymous Satoshi Nakamoto issued its famous white paper online in October 2008.
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