What is video marketing?

Video marketing is any type of video that you record and publish to help you achieve your business goals.

Easy right?

When we talk about video marketing and e-commerce, or digital marketing in general, the conversation usually leads to YouTube. But you can use video marketing almost wherever. Social media platforms like Facebook, Twitter, Instagram, and Snapchat remain also great places for video marketing content.

You can boost your sales with video marketing away the days of pushy telemarketers calling you every alternate day to get you to try their products. Also, Consumers’ attention is at a premium nowadays. Today, people prefer discovering new brands and products in their own time.

And Hubspot created an entire industry out of this shift in user consumption behavior – inbound marketing. Also it refers to all activities brands carry out to pull customers in instead of reaching out to them.

Asana Affiliate Program earn 20% of first annual plan sales for new customers through the Asana project management affiliate program.

And today, savvy marketers realize that the best way to draw customers is to create helpful content that guides them smoothly through the various stages of the sales funnel. The sales funnel typically comprised of 3 steps:

1. Awareness – When consumers become conscious of their need or pain point.
2. And consideration when consumers start researching to find prospective solutions that fulfill their needs or solve their pain points.
3. And decision when consumers finalize the product or service that best meets their requirements.

Also Read: How to use Instagram Stories? – Make, views, and More

What are the Three Different Types of Videos?

What are the Three Different Types of Videos_


As we position earlier, this is an exploratory phase in the buyer’s journey. She can do not even aware that she has a problem. Thus your videos must cater to informing, educating, and possibly, even entertaining the prospective buyer.

Engage Users With Social Media Videos –

Completed 3.8 billion users use social media to stay updated on the latest news, discover new trends. And also general means of escapism. Also, social media is drawing extra and extra eyeballs at the expense of traditional channels like TV. The rise of video-oriented platforms like YouTube and Tiktok shows how effective social media videos can attract attention. And 84% of consumers allow that casually coming across the brand’s video on social media led them to the purchase.


At this point, users have become acutely aware of their pain points and are now actively looking for solutions. Your videos should serve to separate users who are seriously evaluating solutions from the window shoppers. Here are two ways you can fix that:

Product Explainer Videos

As the name suggests, these videos explain the specific features of your product in detail. And it’s about putting your best foot forward by display your product in all its glory. Also, you dive into the nitty-gritty and help users visualize how better their life while using your product. These vary from simple screengrabs show the product in action to aesthetic animations depictions of the product benefits.

Tutorial Videos

Reason for the instructional manual in the video format. Tutorial videos are about accomplishing any task perfectly. They are handy how-to guides that walk you through the process of using a particular feature. Tutorial videos were convenient for SaaS products that take the complex feature set. Using video maker for creating tutorial videos can make your tutorial videos more attractive and professional videos.

They minimize the time required for salespeople to close a deal by reducing the number of back-and-forths. The point is to highlight the intuitiveness of the design and ease of use.


By now, users are sufficiently convinced about your product but need a slight push – on the trust front. Here, the game’s name is delivering a solid message of reliability and putting the user’s mind at ease that their choice is correct. Nothing works better than the following type of videos:

Customer Testimonial Videos

Let’s face it – all the songs of praise you sing about your product are going to saw with raised eyebrows. Prospects need an objective, impartial source of validation to be 100% on board. Testimonial videos do just that.

Also Read: 6 Helpful Tools by PDFBear to Boost Your Productivity